Mercedes-Benz
New York Auto Show
Digital, Technology, Art & Design
The stand,
made interactive.
A digital layer across the Mercedes-Benz auto-show stand — touchscreen kiosks, a QR-activated mobile site, and synced video-wall signage, built as one design system from a phone screen to a 40-foot wall.
Show-goers move fast and product experts are stretched thin. The digital layer let every visitor pull up specs, galleries, and configurations on their own — while an editorial signage system kept the whole stand cinematic.
Three connected surfaces
Touchscreens beside every car
Angled displays let visitors flip through galleries, interiors, and fuel-cell tech at their own pace. A full on-screen keyboard powered lead capture and dealer look-up — no staff required.
Scan to take the car home
Every plinth carried a QR code that opened a lightweight, touch-first site — spec sheets, photo galleries, video, and a share-to-social path — so the experience continued long after visitors left the floor.
Cinematic content, wall to wall
A synced multi-panel video wall and vertical AMG towers ran motion pieces that set the tone for the stand — the same visual system that ties the kiosks and mobile site together.
One design system
Type, motion, and grid were built once and scaled from a phone screen to a 40-foot wall, so every surface felt like one experience.
Built for touch first
Generous targets, glare-aware contrast, and idle-reset states kept the interfaces usable in a loud, bright, high-traffic hall.
Continuity off-floor
QR hand-off carried the visitor's interest to their own device, extending dwell time into follow-up and dealer discovery.
