Rustic Force
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Rustic Force

Thesis Project

Art, Design, Creative, Digital & Technology

Credit2007 MFA Thesis Project at Rochester Institute of Technology
DisciplineInteractiveMotion
MFA Thesis · 2007 — Rochester Institute of Technology

Rustic Force — a squad of eight.

A designer-toy franchise built end-to-end: eight vinyl characters — four heroes, four villains — taken from hand-drawn concept through 3D sculpt, a full production spec, fabricated collectible figures with retail packaging, and a set of web and mobile games. The technical spec sheets below document every unit.

The full roster — four heroes, four villains
The full roster — four heroes, four villains
01 — Design specification

Production spec sheets

One technical sheet per unit — identity, orthographic elevations, production render with dimensions, 2D design, accessory, performance index, colour-material-finish, concept line art, and an animated motion study (walk cycle or 360° turntable).

02 — Retail concept

The collectible line

Each unit boxed as a Pocket-Pop-style blister pack — the production spec carried straight onto the card: unit number, class, armament, performance index and colour-material-finish.

Chris — Fire Dragon collectible
Chris · Fire Dragon
Dan — Night Bat collectible
Dan · Night Bat
Marla — Rose Phoenix collectible
Marla · Rose Phoenix
Jim — Gold Tiger collectible
Jim · Gold Tiger
Max — Evil Mouse collectible
Max · Evil Mouse
Bill — Wild Bull collectible
Bill · Wild Bull
Roy — Crazy Rhino collectible
Roy · Crazy Rhino
Pee — Spider Pet collectible
Pee · Spider Pet
03 — Origins

Hand-drawn concept

Every character began on paper — proportions, helmet, weapon and emblem worked out in ballpoint before any 3D.

Heroes — Chris · Dan · Marla · Jim
Heroes — Chris · Dan · Marla · Jim
Villains — Max · Bill · Roy · Pee
Villains — Max · Bill · Roy · Pee
04 — Making of

Sculpt, cast & hand-paint

Each 2.5-inch figure was sculpted, cast in vinyl, and hand-finished — decals, emblems and gloss applied by hand.

Fabrication & hand-finishing
Fabrication & hand-finishing
05 — The toys, realized

Vinyl in the wild

The finished collectibles — photographed in real environments, and boxed as a retail set.

Product photography — the eight figures on location
Product photography — the eight figures on location
The collection with retail packaging
The collection with retail packaging
06 — Beyond the toy

Rustic Force games

The franchise extended into interactive — a side-scrolling platformer and the Tori puzzle game. Gameplay in motion below, with the original menus and screens beneath.

Attract / title screen
Platformer — in-game
Tori — puzzle mode
Playable · original Flash builds
Magic Stones — original menu
Magic Stones — original screen
Magic Stones — play
Rustic Force — puzzle
Tori — puzzle mode
07 — Key art

Rustic Force, the movie

The franchise pushed one step further — a cinematic teaser that imagines the toy line as a blockbuster, with a one-sheet per faction.

Teaser film
Rustic Force — hero faction teaser poster
Hero faction — teaser one-sheet
Rustic Force — villain faction teaser poster
Villain faction — teaser one-sheet